EP258 - Retailer Owned Brands and Other News 

CPG’s and other traditional houses of brands, have not had a lot of recent success launching new brands. Challenger brands get a lot of buzz, but they are struggling to scale. Meanwhile, retailers are quietly launching new “owned brands” every year that sell over $1B.

In this episode we cover the latest owned brand news from Amazon, Target, and Bed Bath & Beyond.

Episode 258 of the Jason & Scot show was recorded live on Monday March 29, 2021.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP257 - Cookies, IDFA, and Commerce Deep Dive

Changes in mobile tracking (IDFA), and browser tracking (third party cookies) are likely to disrupt digital commerce. Here is everything you need to know.

Background

Privacy Law Changes

• California Consumer Privacy Act of 2020 (CPRA)
• California Consumer Privacy Act of 2018 (CCPA)
• EU General Data Protection Regulation (GDPR)

Third Party Cookies

• Safari (19% share) 3P cookies blocked as of March 2020
• Firefox (4% share) 3P blocked as of Sept 2019
• Chrome (64% share) will block 3P January 2022

Mobile Tracking (Digital License Plates for Mobile Users)

• Apple Identifier for Advertisers (IDFA) – Goes from Opt Out to Opt In  Q1 2021
• Google Play Services ID for Android (GPS ADID) – Still Opt Out

Use Cases that are impacted by IDFA/3P changes

• Audience Activation and Retargeting
• Frequency Capping and Suppression
• Media Attribution
• Audience Insights and Segmentation
• Personalization

Alternative Solutions

• 1P Walled Gardens (Facebook, Google, Amazon)
• Real ID Systems (Trade Desk, Liveramp, Epsilon)
• Clean Rooms
• Cohorts – Google Privacy Sandbox: FloC (Federated Learning of Cohorts)

Impacted Businesses

• Google – Biggest winner, built a business based on relaxed privacy standards, now pulling the ladder up behind them
• Apple – See Google, but with a smaller share of browser market
• Facebook – Lose ground to Google/Apple but gain on everyone else
• Amazon – Winner. Forcing more ad dollars to Amazon walled garden
• Shopify – Loser. Forcing Facebook to capture more commerce instead of referring to Shopify sites.
• Publishers – Loser. Harder to make ad model work
• Other Retailers – Loser for customer acquisition, slight benefit for retail media networks

Conclusion

Advertising rates go down which depreciates ad based business models (content sites and games). More businesses pivot from ad based to paywalls. Greater focus on Customer Lifetime Value (via subscription and platform approaches), more cleanrooms. Much harder for new businesses to challenge incumbent walled gardens.

Episode 257 of the Jason & Scot show was recorded live on Wednesday March 17, 2021.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

EP256 - Colin Bryar former Amazon Chief of Staff and author of Working Backwards

Happy episode 256, our penultimate 8-bit episode! (we’re going to have to migrate to 16-bit for next week).

Colin Bryar is author of “Working Backwards: Insights, Stories, and Secrets from Inside Amazon” (affiliate link). This is the definitive book about the unique processes, programs, and culture implemented at Amazon which have enabled its remarkable track record of speed and innovation. Colin had a 12 year career at Amazon and served as Jeff Bezos technical advisor (chief of staff) shadowing Jeff in all meetings for a year. His co-author, Bill Carr ran Amazon Prime Video and sat on Amazon’s S-Team. These two had a front row seat to many of the most seminal moments in Amazon’s history.

If you work with Amazon, need to compete against them, or just want to duplicate their success in another field, you owe it to yourself to listen to the episode and then read Colins book.

Episode 256 of the Jason & Scot show was recorded live on Wednesday February 24, 2021.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

Announcement: Live Clubhouse Chat: Shopify vs Amazon

Wednesday night March 3rd, 9:30pm ET we'll have a live chat on Clubhouse discussing the epic battle between Amazon and Shopify. http://joinclubhouse.com/event/M4knLWBy

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.