Adobe Summit:
Jason attended the Adobe summit.
Bronto Summit
Scot attended the Bronto conference, and gave a talk on "E-Commerce and the On-Demand Economy"
Other News
Online Grocery - there is some conflicting opinions about the future of online grocery.
Episode 19 of the Jason & Scot show was recorded on Thursday, March 24th, 2016.
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
EP018 - Target "Goldfish", Instacart, and Amazon Peeves
Amazon News:
Jason & Scot discuss our Amazon peeves:
Non-Amazon news:
Target project "goldfish"
Target is running ads for engineers for a mysterious new project, codenamed "Goldfish". The job listings specify "You must have a deep understanding of the fundamentals of retail marketplaces, social commerce and influencer networks," which caused Jason & Scot to speculate about what the project might be.
Scot is in Florida this week for the Bronto conference, giving a talk on "E-Commerce and the On-Demand Economy"
Episode 18 of the Jason & Scot show was recorded on Tuesday, March 15th, 2016.
http://retailgeek.com/podcast
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
EP017 - JCP, Gap, CostCo, URBN News, February Same Store Sales, Search & Category Page Usability, and Upcoming Events
JCP does not plan to close stores
Marvin Ellison, JCP CEO:
“What’s more, Penney has noticed that when it closes a store, online sales in the surrounding area also fall because awareness of the J.C. Penney brand falters”
“Ellison last month told investors that shoppers coming in to pick up an online order typically end up spending another 35% on that trip”
Was Ron Johnson right? Scot thinks he didn't have enough time, but that his experiential strategy was right on. Jason thinks trying to transition from promotional pricing to everyday low prices too quickly was a big mistake.
Dicks is finally transitioning from their outsourced e-commerce site to their own site. They previously outsourced it to GSI (now E-Bay Enterprises) with a very long contract. Jason mentioned that most GSI clients are finally bringing their web experiences in house.
There is a funny easter egg in the last GSI sites. They all have a few "Test SKUs" which are actually for sale on the site, such as the “Norm M TEST PID - DO NOT TOUCH EVER!!!” T-Shirt. You can do a google search, and see all the sites that have this particular test product.
Costco Earnings
What's keeping Costco CFO Richard Galanti up at night:
"Everybody in the world never wanting to leave their house and only typing stuff to order and get it at the front door”
He went on to say:
"We want to do everything possible to get them in the store and not just come and pick something up," Galanti told analysts, explaining why he didn't expect to roll out in-store pickup anytime soon. About e-commerce is general, he said, "some out there would argue it's about time. But we're getting to it."
Jason and Scot agree that Costco is way behind on omni-channel e-commerce and it's likely to catch up with them.
Gap same store sales were down 4%, but E-Commerce was only up 1%!?!?! (vs an industry average 15%). Gap CEO Art Peck ran e-commerce until February of 2015, but now they seem to really be struggling.
February ChannelAdvisor Same Store Sales
Amazon “Style Code Live” is a new daily 30 minute fashion/style show distributed via the web featuring shoppable products. Is this a threat to QVC/HSN?
Scot and Jason have a discussion about usability on e-commerce search result pages and category pages. How many results should you show per page for search and category pages?
Upcoming Events:
Bronto Summit, Miami 3/16 - Scot will be speaking
Adobe Summit, Las Vegas 3/21-3/24 - Jason will be attending
ConversionXL Live, Austin 3/30-4/1 - Jason will be attending
Demandware XChange,Hollywood FL, April 4 - Jason will be attending
Channel Advisor Catalyst Las Vegas, April 11 - Jason will be speaking
ShopTalk, Las Vegas, May 16 - Scot and Jason will both be speaking
IRCE Chicago, June 6 - Scot will be speaking
Episode 17 of the Jason & Scot show was recorded on Wednesday, March 9th, 2016.
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
EP016 - Mobile World Congress, Target Earnings, Sports Authority Chapter 11, and Book Recommendations
Mobile World Congress recap:
Mobile Connect - http://www.gsma.com/personaldata/personal-data-programme
Echoss - http://www.12cm.co.kr/en/12cm
Viewport fragmentation
Q4 results continue to come in:
Target
Comp sales up 1.9 vs Walmart 0.6%
Signature Categories up 6%
Traffic up 5 consecutive quarters
Q4 E-Com Up 34% vs Walmart 8%
30% of orders fulfilled from stores (40% OOS in FC)
E-commerce up 31% for Full Year (vs 30% last year)
Free Shipping vs. Walmart $50 threshold
Further reading:
http://fortune.com/2016/02/24/target-walmart-holiday-shopping
http://fortune.com/2016/03/02/target-ecommerce-2
http://www.wsj.com/articles/target-says-online-sales-surge-tied-to-store-inventories-1456348233
MercadoLibre:
Gross Merchandise Volume rose 86% in local currencies, mainly driven by Argentina and Brazil. Marketplace revenues grew 63% and non-Marketplace 79%. Total revenues accelerated to 69%, all in local currencies.
Total payment transactions grew 79% to 25.4 million, while Total payment volume grew close to 100% in local currencies, reaching $1.5 billion. MecardoEnvios (MercardoLibre's payment platform) penetration close to 70% in Brazil, and 50% considering only the countries where the shipping solution is available. 2016 forecast - 23% GMV growth, caused by headwinds in BR - transition to next blurb.
Sports Authority Files chapter 11
Closing 140 stores (1/3 of total)
Expect / trying to come out the other side in better shape
$1b in liabilities $50k in assets http://money.cnn.com/2016/03/02/news/companies/sports-authority-bankruptcy/index.html
Amazon
This week we want to introduce a new segment called Jason and Scot recommends:
Originals is by Adam Grant with a foreword by Sheryl Sandberg
The Amazon Marketplace Seller That Says It Has "the Colombian Cocaine" of Algorithms
By Burt Helm on Slate
http://www.slate.com/blogs/moneybox/2016/02/26/pharmapacks_makes_over_70_million_selling_miscellaneous_items_on_amazon.html
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
by Ashlee Vance
Extraordinary Experiences: What Great Retail and Restaurant Brands Do
by Denise Lee Yohn
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.