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The Jason & Scot Show - E-Commerce And Retail News

Join hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder & Executive Chairman at Channel Advisor, as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
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Now displaying: July, 2016
Jul 27, 2016

EP038 - Pokémon GO DeepDive

Pokémon GO is a new mobile game sweeping the globe.  It launched in the US on July 6th, and has already become the biggest mobile game in U.S. history, and has surpassed Twitter in active daily users.

This episode is a deep dive in what retailers and shopper marketers need to now about Pokémon GO.  Including:

  • Background of the game
  • Overview of game concepts
  • How it impacts retailers
  • Advanced Concepts

This episode is sponsored by the National Retail Federation.  The Jason and Scot show will be live podcasting at the NRF/shop.org digital summit 2016 which is in Dallas September 26-28th this year.  We have a custom discount code for our listeners. The code is JASON&SCOT, you will get a 10% discount on the full conference fee. Visit  retailsdigitalsummit.nrf.com to enter the code when you register for the show and we’ll see you there!

Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Episode 38 of the Jason & Scot show was recorded on Monday, July 25th, 2016.

 

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

Jul 15, 2016

EP037 - Amazon Prime Day Recap

Amazon held it's second annual Prime Day on July 12th 2016. Scot and I break-down the good, the bad, and the ugly from this Amazon invented shopping holiday.

Amazon claimed it was it's biggest day ever (but was a bit vague about what that meant). Amazon claimed US orders were up 50% this year over last year (up 60% internationally). Last year Amazon said they sold $400M on PrimeDay deals, so assuming a similar AOV this year, that's $600M in sales.

Third party sales on Amazon were up 30%, reflecting the fact that it was still difficult for third parties to get in on the prime deals act.

Amazon did particularly well selling it's own hardware, such as the Kindle and Echo.

There were some early technical problems for some users, prompting the #Primefail hashtag.

Amazon didn't disclose numbers, but Prime Day was probably a major driver of new Prime subscriptions. Expect Amazon to promote all the other prime benefits hard over the next month (shipping deals, prime exclusives, music, video content, Prime Now, etc...) to help retain those new Prime members.

Several other retailers tried to piggy back on the Prime Day by offering their own "Black Friday in July" sales. Some evidence suggests that it was a higher volume than normal day for many other retailers.

Amazon is also eliminating many list (or MSRP) prices from it's site. A number of articles suggest that Amazon may be doing this to enable it to raise it's own pricing, but that's almost certainly NOT what Amazon is doing. More likely they are eliminating list prices in categories where sellers have artificially inflated list price, and to help Amazon avoid deceptive pricing practice law suits.

Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Episode 37 of the Jason & Scot show was recorded on Wednesday, July 13th, 2016.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

Jul 14, 2016

EP036 - Interview with Neil Ackerman, Global E-Commerce Director at Mondelez

  • Neil’s background
  • An overview of Mondelez and their e-commerce challenges and opportunities
  • How Mondelez works with Amazon
  • How Mondelez thinks about channel conflict
  • The evolution of grocery e-commerce and impulse purchases
  • Neil’s experience at Amazon, including the development of the “Small and Light” program.

Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Episode 36 of the Jason & Scot show was recorded on Tuesday, July 12th, 2016.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

Jul 13, 2016

EP035 - E-Commerce Deadly Sins

A list of the 15 common mistakes we see in digital commerce:

  1. Requiring the user to create an account to checkout (See $300M button, now known to be Best Buy)
  2. Spending too much on Adwords vs PLA's
  3. Not offering Free shipping
  4. Not having a fully developed channel strategy
  5. Not telling the shopper “when they will get it”
  6. Overfocus on customer acquisition, not enough on retention
  7. Not having a prominent Search box
  8. Over emphasis on mobile app vs mobile website
  9. Lack of social proof (rating & reviews, question & answer, user generated content
  10. Omni-channel failures (not having accurate inventory)
  11. Poor product photography
  12. Too much checkout friction (too many fields, leaving header/footer on)
  13. Pricing surprises in the checkout
  14. Prominent Promo field in the checkout (See: Promo field is costing Sears $16M/mo)
  15. Poor Pageload Speed (too many 3rd party tags, especially on mobile)

Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Episode 35 of the Jason & Scot show was recorded on Wednesday, July 6th, 2016.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

Jul 10, 2016

EP34 - Interview with Michelle Grant, Head of Retailing at Euromonitor International

Michelle Grant is the Head of Retailing at Euromonitor International, a leading strategy research firm with a highly regarded retail practice.  Her twitter feed, @EMI_MichelleG is a must follow for anyone interesting in retail.

We cover three broad topics in the interview:

  • Amazon internation expansion strategies and tactics
  • Cross-border Commerce
  • Mobile

Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Episode 34 of the Jason & Scot show was recorded on Monday, May 16th, 2016, and published on June 10th, 2016.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

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