EP241 - Holiday Preview with eMarketer's Andrew Lipsman

EP241 - Holiday Preview with eMarketer's Andrew Lipsman 

Andrew Lipsman (@alipsman) is the Principal Analyst for retail and e-commerce for eMarketer. In this episode, Andrew gives listeners an advanced preview of eMarketer’s holiday forecast, and we do a deep dive into all the factors that will play into this holiday season. This holiday season may have more uncertainty for brands and retailers than any other holiday season in our lifetime, so it’s well worth the listen.

This is an exclusive preview of one of the most anticipated holiday forecasts in the industry.

Key Topics:

• Vectors that influence holiday forecasts
• The forecast
• Shipageddon
• Can retailers pull holiday in early?
• How will the cyber-5 play out
• Returnageddon
• Category winners and losers
• Retail winners and losers
• How to follow the season

eMarketer Holiday 2020 Forecast

• Total retail +0.9% to $1.013 trillion
• Ecommerce +35.8% growth to $190B (+ $50B in ecommerce sales vs. last year)
• Brick-and-mortar -4.7% to $823B

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Episode 241 of the Jason & Scot show was recorded live on Tuesday, October 21, 2020.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.