EP198 - Holiday Forecasts
A weekly podcast with the latest e-commerce news and events. Episode 198 covers the 2019 holiday forecasts, store visits, and news.
Reviews
Jason & Scot both received the new Apple AirPods Pro and the Amazon Echo Buds. Both liked the Apple product better. Echo buds had better noise cancelation, but an inferior fit/design, poor microphone, and a case that’s too big for a pocket.
Trip Reports
News
Holiday Forecasts
NRF
Nov-Dec excludes automobile dealers, gasoline stations and restaurant
AlixPartners
November-January
Total Retail increase of 4.4% to 5.3%
Deloitte:
November – January
Total sales are expected to exceed $1.1 trillion
Total Retail 4.5% to 5% rise in 2019 (vs. 3.1% last year)
Digital $144-$149B 14-18% growth (up from 11.2% in 2018)
Kantar
Oct-Dec
Total Retail 3.8% (vs. 3.1% last year)
Online 14% vs 10.8% last year
Salesforce
November 1 to December 31
Digital revenue growth this holiday season at 13% YoY to 4136B
Hub: https://www.salesforce.com/solutions/industries/retail/holiday-insights
Adobe
Nov-Dec
14.1% increase online (totaling $143.7B)
MetaForecast (summary of the forecasts):
14.25% Online (range is 13-18%)
4.35% Total Retail (range is 3.7% – 5.3%) – last yr was 2.1%
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Episode 196 of the Jason & Scot show was recorded on Thursday November 7th, 2019.
Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.