EP155 - Cyber-5 Recap w/ Adobe's Tamera Gaffney.
Tamara Gaffney (@tamarag) is the Adobe’s Principal Analyst, Experience Index. Tamera joins us to discuss the holiday e-commerce results from Black Friday through Cyber Monday (Cyber 5). Tamera has access to anonymous, and aggregated data from more than 5,000 companies worldwide that use the Adobe Digital Marketing Cloud (including Adobe Analytics formerly known as Omniture), which represents one of the largest samples of the overall e-commerce industry available. Her team publishes useful insights based on that data throughout the year.
Adobe 2018 Holiday Forecast and Realtime Holiday Dashboard
Adobe CyberMonday Press Release
Long time listeners will remember that Tamara first appeared on Episode 60 with Holiday Predictions for 2016, and Episode 109 for a recap of 2017 Cyber-5.
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Episode 155 of the Jason & Scot show was recorded on Wednesday November 29, 2018.