EP117 - Listener Questions
Amazon launches"Ship with Amazon"
Listener Questions
Q1: Amit Agarwal- Thanks for the amazing podcast. What is the future trend in pricing ? EDLP or coupon based pricing?
<Jason> Most new retailers will adopts EDLP, promotions aren't as effective in the age of transparency, but it's very hard for existing promotional retailer to switch. Eventually we'll get to more dynamic, personalzied pricing. Every Nanosecond Low Pricing #ENLP!
Q2: Kiri Masters - What are the coolest or smartest things that brands and retailers are doing with voice commerce? And, what is within reach for smaller brands who don't have a $200k+ budget to drop on developing skills, etc. Where are we on the maturity curve?
<Jason> Transactions are limited to recurring and replenishment purchases, so Pizza places and Starbucks have the early lead. Brands like Patron and Tide have made good use of voice skills for top of funnel marketing. Small brands should think about voice for on-site search, and voice SEO on search engines. It's VERY early in the maturity curve.
Q3: Patrick Paroline - Hi guys I love the podcast listen to it every week. When the numbers say that e-commerce revenue is up 17% does that include Amazon? If so what would be the e-commerce industry revenue increase if you took out Amazon? I believe you guys said that Walmart.com growing and 60% and Amazon at 30%. Would this mean if you removed these two companies then e-commerce as a whole is contracting
<Scot> Good question! If you take the top 3 retailers out, e-commerce growth is very modest:
| 2017 GMV | 2018 GMV | 2018 Share | YoY Growth | |
| Amazon | $177 | $230 | 49% | 30% |
| eBay | $35 | $37 | 8% | 5% |
| Walmart | $15 | $24 | 5% | 60% |
| Other | $173 | $177 | 38% | 2% |
| Total | $400 | $468 | 17% |
Most e-commerce data is based on or correlated to the US Commerce Dept data, which is somewhat suspect. Jason and I both believe the total market is probably a bigger, which means "Other" is probably bigger, and growing faster than 2% but still much slower than Amazon/Walmart.
Q4: Ari Nahmani - Mobile payments in 2018 - can we hear more about Android Pay / Google Payments API, Apple Pay, W3C Payment Request API, etc? Do we have any data that shows that when implemented properly, these things truly reduce the 'mobile gap'?
<Jason> Apple Pay and GooglePay have loyal but small user bases. Paypal and Pay With Amazon have proven that digital wallets do improve conversion. W3C Payment Request is great, easy to implement and likely to improve conversion, most sites should have it on their roadmap to implement.
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Episode 117 of the Jason & Scot show was recorded on Thursday February 15, 2018.
http://jasonandscot.com
Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.