EP083 - Andrea Leigh, selling on and negotiating with Amazon

EP083 - Andrea Leigh, selling on and negotiating with Amazon

 

Andrea Leigh is the owner at Andrea K. Leigh Consulting, which helps clients sell on and negotiate with Amazon.  Andrea enjoyed a 10 year career at Amazon where she served in a number of Buying and Category Leadership roles.  Andrea is a recognized expert on Amazon, who has written a number of helpful articles about Amazon on linkedin:

• Amazon's New End Game is Likely Third Party Sellers. What Retail Brands Should Do About it
• Why Your Brand Should Sell Hybrid (1P + 2P + 3P) on Amazon - Demystifying the Hybrid Selling Model Hype
• Why Your Brand Should Care About Amazon’s Item-Level Economics (i.e, CRaP)

We spoke with Andrea about her background and experiences at Amazon, the digital grocery market and Amazon's efforts in the segment, and the best practices and common pitfalls in working with Amazon.

Andrea will be one of the speakers at "Amazon & Me" an all day workshop on Tuesday June 6th at IRCE, hosted by Scot Wingo.

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Episode 83 of the Jason & Scot show was recorded on Thursday May 11, 2017.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.