EP059 - Double11 Recap with Andrea Wasserman
Double11 (aka 11.11 or Singles Day) is the largest online shopping day in the world. A shopping holiday largely invented by Alibaba. This year Double11 generated $17.8B US GMV in sales (32% YoY growth). 82% of that GMV was via mobile devices. It took 5 minutes to generate the first $1B in sales, with a peak order volume of 175,000 orders/second. Cainiao, the largest shipping network in China processed 657 million delivery orders. For comparison, CyberMonday (the largest online shopping day in the US) generated $2.3b US GMV, and UPS will ship 700m packages for the entire holiday season.
Andrea Wasserman is a retail veteran (Nordstrom, Sole Society, Hudson’s Bay and 9West), who was in a guest of Alibaba’s in Shenzhen, China for this years event. You can read more from Andrea on her blog, CaptainCustomer.com
Episode 59 is the one year anniversary for the Jason & Scot show. Scot and I would very much like to thank all our listeners for your support and feedback. We are both very grateful.
Don’t forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.
Episode 59 of the Jason & Scot show was recorded on Thursday November 17, 2016.
http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.