EP327 - Agentic Commerce
Happy Fathers Day!
In this exciting episode of the Jason & Scot Show, recorded on Friday, June 6th, 2025, hosts Jason Goldberg and Scot Wingo dive into the latest happenings and insights in the world of strategic e-commerce, AI technologies, and retail innovations. This episode picks up where Episode 326 left off, continuing the engaging conversation sparked by their recent discussions around AI and its implications for the retail sector.
Kicking off, the duo discusses the monumental news that Fiji Simo, the former CEO of Instacart, has been tasked with leading OpenAI's consumer products division. Jason emphasizes the significant shift this represents for both Fiji’s career and the trajectory of OpenAI, pointing out her unique blend of extensive e-commerce experience and her focus on the future of AI. Both hosts speculate on how her leadership role at OpenAI could steer the integration of AI into commerce, particularly in areas like agentic shopping and advanced AI-driven search capabilities.
Shifting gears, Jason and Scot review an intriguing overproduced conversation between OpenAI’s Sam Altman and design visionary Jony Ive about a mysterious new device rumored to empower user access to AI. Scot and Jason share their thoughts on the potential implications of such a device, questioning whether it might be a powerful, screenless AI assistant or simply another Alexa-type solution.
The conversation then transitions into a critical discussion about the evolving landscape of search and commerce. Jason unveils his recently published point of view report on AI disruption in commerce search. He argues that while AI-driven search technologies are still in their infancy, they hold the potential to drastically redefine user experiences and efficiency in online shopping, making it imperative for brands to adapt their marketing strategies accordingly.
Scot highlights recent statistics from eMarketer that predict exponential growth in AI-related ad spending, setting the stage for a potential paradigm shift in online marketing and advertising dynamics. They explore whether innovative AI search engines like ChatGPT and Perplexity may challenge traditional platforms like Google and reshape businesses' approach to SEO and content strategy.
Both hosts don’t shy away from discussing broader social implications, such as the significant role of social media in commerce, especially platforms like TikTok. They reflect on how social media is transforming the way consumers discover and purchase products, paralleling it with the changes brought by AI technologies.
In a particularly engaging segment, Jason and Scot examine the recent foray into humanoid robots by Amazon, comparing it to other technological innovations like drones. While amused by the prospect of robots delivering packages, they share a similar concern regarding the practicality and future significance of such technologies. McDonald experts remain skeptical about whether humanoid robots will fundamentally change e-commerce, preferring to focus on the profound changes they believe AI will bring.
As they wrap up this marathon double heaer episode, Jason and Scot discuss how perceptions of shopping are evolving, particularly distinguishing between needs fulfillment and the discovery process, and how AI agents could redefine these experiences in a retail context.
Listeners are encouraged to subscribe, share their thoughts and reviews, and engage with the show on social media platforms and through Scot's new substack, Retailgentic.ai.
Tune in to Episode 327 of the Jason & Scot Show for an insightful exploration of the present and future of AI in retail, recorded amid their back-to-back sessions fueled by the wealth of information gathered during Jason’s global journey in e-commerce.
Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.
Episode 327 of the Jason & Scot show was recorded on Friday, June 6th.
Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of ReFiBuy.ai and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
EP326 - Are Retail Media Networks Mid?
Happy Fathers Day!
In our previous episode (326) Jason made a comment about retail media networks sometimes being over-hyped. In response, Scot recruited all his friendsd in the the industry and inticed Kiri Masters to make a rebutle. Which she did via two part linked-in post and a podcast. So in this episode Jason doubles down and defends his position on retail media networks.
In addition to covering the state of retail media networks, Scot introduces his new Retailgentic sub-stack which everyone should subscribe to, and give a listen to his new video podcast focused on the latest Agentic Commerce news.
Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.
Episode 325 of the Jason & Scot show was recorded on Friday. June 6th.
Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, CEO of GetSpiffy and Co-Founder of ChannelAdvisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
In this episode, Scot Wingo is joined by Forrester retail analyst Sucharita Kodali to dive into the emerging world of agentic shopping and the growing influence of generative AI in commerce. They cover:
- The explosion of retail media networks
- Why marketplaces are making a comeback
- OpenAI’s retail ambitions (and that Instacart CEO hire)
- GenAI adoption across retail use cases
- The rising threat to Google from TikTok and AI search
- What’s actually agentic vs. “faugentic”
⏱ Notable Timestamps:
00:06 – What is Retailgenic and what’s at stake in AI shopping
03:00 – Why retail media networks exploded post-COVID
07:30 – Instacart’s ad business & the OpenAI CEO move
10:00 – How big retailers are actually using GenAI today
14:00 – Is Google search under threat from ChatGPT, TikTok & Perplexity?
20:00 – Agentic shopping: hype vs. reality
26:00 – Could AI replace ticket brokers and influence high-demand shopping?
31:00 – The power of TikTok shopping and influencer-led discovery
33:00 – Closing thoughts on what’s truly “agentic” vs. faugentic
👉 Subscribe for more deep dives into the AI commerce revolution: https://www.retailgentic.com
📺 Watch episodes on YouTube: youtube.com/@retailgentic
🎧 Listen wherever you get your podcasts: Spotify, Apple, etc.
Greetings Jason and Scot show listeners, here's another Retailgentic episode to hold you over until Jason and I can get our schedules to line up.
Today on the Retailgentic pod, we’re excited to share our discussion with Michelle Grant, Director of Strategy & Insights for Retail and Consumer Goods at Salesforce, to explore how AI agents are already reshaping retail, both online and in-store.
Reminder to subscribe to the retailgentic pod here-> https://retailgentic.transistor.fm/
The retailgentic substack newsletter here-> https://www.retailgentic.com
Finally, you can also check it out on YouTube here.
Enjoy!
Scot