Info

The Jason & Scot Show - E-Commerce And Retail News

Join hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder & Executive Chairman at Channel Advisor, as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
RSS Feed Subscribe in iTunes
The Jason & Scot Show - E-Commerce And Retail News
2017
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November


All Episodes
Archives
Now displaying: Page 1
Nov 30, 2016

EP061 - Cyber 5 Holiday Recap 2016

Thanksgiving:

Black Friday

Cyber Monday:

  • Cyber Monday set the all time US record for e-commerce sales at $3.45 billion , 12.1% YoY Growth (Adobe) 
  • Mobile 56% visits / 37% sales. Mobile Conversion 1.9% vs Desktop Conversion 4.3% (Adobe)
  • Macy’s had a significant site outage for 8 hours. William Sonoma, Victoria’s Secret, Express and Pier 1 also had interruptions.

IBM Realtime e-commerce dashboard

Conclusion

Black Friday has become a major online shopping day (only $110M smaller than Cyber Monday) and growing much faster (likely to pass Cyber Monday next year).  Black Friday is the busiest Mobile shopping day of the year.  Cyber Monday set the all time US record for e-commerce sales.  Mobile traffic is over 50% over the holiday but mobile conversion is close to half of desktop conversion, but the conversion gap is narrowing. Store Traffic is down which likely means a mediocre overall holiday.

Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes.

Episode 61 of the Jason & Scot show was recorded on Thursday November 28, 2016.

http://jasonandscot.com

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

0 Comments