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The Jason & Scot Show - E-Commerce And Retail News

Join hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder & Executive Chairman at Channel Advisor, as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
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Jul 13, 2016

EP035 - E-Commerce Deadly Sins

A list of the 15 common mistakes we see in digital commerce:

  1. Requiring the user to create an account to checkout (See $300M button, now known to be Best Buy)
  2. Spending too much on Adwords vs PLA's
  3. Not offering Free shipping
  4. Not having a fully developed channel strategy
  5. Not telling the shopper “when they will get it”
  6. Overfocus on customer acquisition, not enough on retention
  7. Not having a prominent Search box
  8. Over emphasis on mobile app vs mobile website
  9. Lack of social proof (rating & reviews, question & answer, user generated content
  10. Omni-channel failures (not having accurate inventory)
  11. Poor product photography
  12. Too much checkout friction (too many fields, leaving header/footer on)
  13. Pricing surprises in the checkout
  14. Prominent Promo field in the checkout (See: Promo field is costing Sears $16M/mo)
  15. Poor Pageload Speed (too many 3rd party tags, especially on mobile)

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Episode 35 of the Jason & Scot show was recorded on Wednesday, July 6th, 2016.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

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