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The Jason & Scot Show - E-Commerce And Retail News

Join hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder & Executive Chairman at Channel Advisor, as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
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The Jason & Scot Show - E-Commerce And Retail News
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May 30, 2016

EP029 - Interview with Amanda Greenberg of Ferrara Candy

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amandaAmanda Greenberg, Sr. Director, eCommerce of Ferrara Candy Company and former head of E-Commerce at Kind.

Topics discussed included:

  • Brand Lifecycle
  • Channel conflict
  • Pricing strategy / Map pricing
  • Amazon 
  • Digital Impulse Purchases
  • The future

Episode 29 of the Jason & Scot show was recorded on Thursday, May 26th, 2016.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.

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