EP023 - Abercrombie and Fitch, Billy May SVP Digital & E-Commerce

EP023  - Billy May SVP Digital & E-Commerce at Abercrombie and Fitch

A weekly podcast with the latest e-commerce news and events. Episode 23 is an interview with Billy May, Senior Vice President and General Manager of Digital, eCommerce, and Corporate Development at Abercrombie and Fitch.

Billy is a 4th generation retailer and a pioneer in retail digital transformation.  Today he is responsible for digital and e-commerce for one of the worlds most recognized brands.  

Our conversation covers a wide range of topics including:

• Billy's career matriculation, and current responsibilities
• Some of the key strategic initiatives that A&F is focused on
• What some of the key challenges and opportunities that brands face today
• How A&F balances the healthy tension of brand goals and commerce goals
• A&F Mobile strategy and philosophy
• How A&F things about omni-channel
• International Expansion
• Social strategy and perspective on ROI

Episode 23 of the Jason & Scot show was recorded on Tuesday, April 19th, 2016.

http://retailgeek.com/podcast

Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.