EP008 - Chat Commerce, Gen Z, New Retail, and Walmart Payments.
Scots top 5 predictions for 2016:
- 2016 will be the year of Chat Commerce
- Amazon will make some big moves in logistics
- Jet will prove the naysayers wrong, and get acquired
- Google will make a bold move this year in e-commerce that surprises everyone
- Alibaba’s attempts to bring Singles day to the US will fail
Jason top 5 predictions for 2016:
- CPG’s and grocery will make major moves into DTC e-commerce
- Re-Orgs. Retailers will get rid of stand alone e-commerce departments and integrate e-commerce into core business functions; brands will do the opposite and establish new e-commerce departments.
- Mobile gap will narrow to be at lest half of desktop conversion and some retailers will see 50% of their e-commerce revenue come from mobile devices
- A major retailer will get sold in distress (Macy’s/Sears/9 West/J Crew/Bon Ton/Neiman Marcus)
- 2016 will be the year of the cloud for E-Com platforms, Cloud products like Shopify and Big Commerce will continue to grow and even get more enterprise clients. Niche solutions like Cloud Craze (running on force.com) will get traction, and SAP, IBM, and Oracle will work hard to solidify their e-commerce cloud offerings.
Things that (sadly) aren't likely to happen in 2016:
- Buy buttons from social networks won't catch on. Social commerce will continue to struggle.
- E-Commerce sites won't get much better at personalization (and most suck now).
- We won't see many great examples of truely integrating content and commerce
- Omni-Channel retailers won't close the gap with Amazon
- No single new Payment technology will gain major traction.
Scot got to visit the Amazon store, and check out how Amazon's merchandising translates to brick and mortar.
Jason is at CES. There are many more products supporting interoperability this year, such as Ford integrating with Amazon Echo, Toyota supporting IFTTT, Roku and Apple set-top boxes offering universal search integrating multiple content sources.
/ / http://retailgeek.com/podcast
/ / Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.